Category Archives: Organic SEO

What Is Search Engine Optimization (SEO)

Organic SEO, SEO, SEO tools, , ,

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site within the first page results. It basically involves fine tuning the content of your site along with the HTML, schema markup, Meta tags and also involves appropriate link building process. The most popular search engines are Google, Bing and DuckDuckGo. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #30 in another search engine. New sites need not be “submitted” to search engines in order to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site. THe best backlinks are those from high traffic content by reputable websites.  That’s why content marketing has become an integral part of SEO while also bringing tons of targeted traffic and brand recognition!

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. If you’re doing your own SEO a couple of good places to start are Majestic SEO and SEMrush.com.

A good search engine marketing and promotion company will look not only at your search ranking goals but also your business plan in order to make profit worthy recommendations.  After all your overall goal is not to only increase your search engine ranking and website traffic but to bring about more business. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

If you need a hand please don’t hesitate to get in touch with us and set up a time for a free consultation.

SEO Marketing: Savvy Bits And Tips Why It Boosts Your Business

Organic SEO, SEO, Small Business Marketing

 

SEO marketingMore than two billion people worldwide use the internet on a regular basis. In fact, this number is set to increase exponentially in a few years to come. This means that businesses can maximize their sales and increase their profits by tapping into the market potential that the internet has to offer. Unfortunately, many businesses fail to do this because they do not invest as much as they should in SEO marketing. Yes, SEO marketing can help your business in ways you never thought possible. Here is how SEO marketing can be of benefit to you.

SEO Marketing Allows You to Benefit from Professional Tools of Internet Marketing

Internet marketing is a professional undertaking and as such, various tools and techniques exist that make it effective. Only professional SEO companies have updated versions of these tools. In addition, these companies also understand the techniques necessary to improve your search engine ranking. You will be at a great disadvantage if you decide to do your own SEO marketing because you will not have these tools at your disposal. Moreover, you may not understand how to use the various techniques that are necessary when it comes to marketing your website or blog over the internet.

SEO Marketing Increases Web Traffic To Your Website

It is important for you to note that there are over two hundred and fifty million registered domains in the world. Why would potential web visitors visit your website/blog and not visit others websites or blogs. You should take some time to think over this question because it will show you the importance of SEO marketing. To put it differently, SEO marketing will make your website more appealing to potential web visitors. This means that they would rather visit your website than go to other websites that have similar products, services or information.

SEO Marketing Improves the Popularity of Your Brand

Selling a product over the internet is all about credibility. No one is willing to buy a product from a company that he or she has never heard of before. The same goes with the information you display on your website. No one will believe the information you display if he or she cannot find the same website on other search engines or at the top of a search engine results page. This is why the popularity of your brand matters. SEO marketing will make your brand visible on all search engines. Moreover, it will ensure that your website appears at the top of search engine results. This kind of internet marketing will also help you to increase your market share in your niche market.

SEO Marketing Offers You a Better Return on Your Investment

Spending money on any given item in your business should lead to a sizeable return on investment. This includes hiring your employees, hiring equipment and purchasing software. The same applies to your investment in SEO marketing. Trying to save costs by hiring your own staff will only lead to reduced efficiency and burgeoning costs. This is because your staff members lack professional training on SEO management and internet marketing. This means that they will only take up resources without delivering adequate results. In contrast, a professional SEO company will only deliver results because you pay them for results in addition to the fact that they are capable of delivering those results.

As you can now tell, SEO marketing is extremely beneficial to your business. It can help your business to achieve great heights and open up new doors. Hire a professional and competent SEO company today. Contact us for details and assistance on SEO marketing. We are here to help you.

Phil Smith is an avid blogger on websites, servers, and data storage. He also shares his best insights about getting the bestSEO services from Turning Point company .

Is Backlinking Still Important?

Link Building, Organic SEO, SEO, ,

Is backlinking still important?Link building is still the mainstay of how major search engines rank websites but the interpretation of link data has changed ever since the Penguin update was launched. Bad link building is one of the easiest ways to get penalized, but good link building can be the hardest part of your job (even more so in certain niches).  So, what can be considered definitely as a bad link or a link that should be “disavowed”?

  • Site wide footer links / multiple links from same domain
  • Blogroll link
  • Forum posting / profile link
  • Free directory links
  • Links from same class C IPs
  • Links from spun content
  • Links to different industry websites from the same article / content
  • Links from link-farm directories / pages
  • Links from non-English sites (for example – .ru, .jp, .cn, etc.)

If you have fallen prey to this techniques earlier by some unethical vendors who claim to be experts, it is always advisable to get rid of such links either manually or disavowing the links via Google Webmaster Tools.  From our end, we have adopted the below techniques as far as building links is concerned.

Backlink Analysis – Balancing of followed links to nofollow to have a natural profile. Check backlinks and traffic of sites from which we are getting links to find and weed out sites which are themselves hit by this update.

  • Link Velocity – The first and most significant observation that stood out among sites which were affected by Penguin update was link velocity. We have reduced our link velocity since the update. Getting too many links quickly will be flagged easily by Google.
  • Anchor Text Diversity – Continue to vary anchor text and lower the % of specific key terms focus. We have been doing this since 2012 and will continue to work the %’s.
  • Link Diversity – Sites performing well have good link diversity including links from Guest Blog Posts, info-graphics, videos, local business directories, presentations, coupons submissions etc. Since Google prefers a diversified link profile. We recommend getting links from these sources. Most of these sources are also now part of new deliverables.

Apart from this, to get quality links you can also consider link reclaiming. Link reclaiming is the act of finding sites that mention you, your brand or a related story and simply asking for a link.

There are a number of ways to find opportunities for link reclamation:

  • Web Mentions – Google Alerts is the most popular tool for monitoring mentions on the web, but Moz has also just released an alert function for their Fresh Web Explorer. Set up an alert for your brand name and when a site mentions you without linking send them an email.
  • Images – Use Google’s Search by Image tool to find out where people are using your images and ask for a link credit, this works almost 100% of the time.
  • Videos – If you are hosting video on YouTube you can use their analytics platform to see where your videos are being watched on external sites. Visit those sites and ask for a link to your website to supplement the video.

If you incorporate these rules to your online strategy you’re more likely to rank higher while also providing a good user experience which is ultimately what Google wants for its users.

What is Good Content to Google?

content marketing, How to, Organic SEO, SEO

digital contentUsing content as the foundation of your SEO strategy is not a new concept, but the definition of “good” quality content is ever-changing. Although the Panda update punished sites with thin content, there still are sites which use such content to rank higher. It might help temporarily, but will definitely affect in the long run.

Good content:

  • Drives traffic through searches related to your industry
  • Builds authority in the eyes of users and search engines
  • Increases engagement with your brand on social media

So what can be termed as good content?

Content in 2014 will not be just limited to the pieces of text you will add to the website or blog. You will need to think outside of this and make sure to develop a range of different media like videos, presentations, whitepapers, infographics, how-to’s etc. These become your assets and can be one of your best sources of links. Basically, you have to provide content which is useful to the end user.  Google’s Hummingbird algorithm, though not in full effect is going to become more and more of a player as search becomes more mobile and voice oriented. Therefore, be sure to include questions and answers as well as location data, when relevant, in your content. This will provide more value for your end users and the search engines alike.

content marketingNot to forget your site pages, you should be constantly improving your static assets (especially landing pages) to improve conversions and provide the best user experience. Engagement and conversion metrics are not just important to your bottom line, they’re important to Google providing the best results. In a nutshell give the people what they are looking for and Google will reward you with good rankings.

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