Category Archives: Mobile Marketing

The Quick Beginner’s Guide To Adobe Marketing Cloud

Adobe Cloud Marketing, Adobe social, Analytics, content marketing, Key Performance Indicators, KPI's, Mobile Marketing, Small Business Marketing, The Quick Beginner's Guide To Adobe Marketing Cloud, , , , , ,

The birth of the internet has forced change upon most industries, but marketing has arguably faced the biggest revolution of all. As the internet has developed, so have the tools to track what is happening on your website.

What began as a simple code change – the addition of a site visit counter – has grown into the embedding of complex tools such as Google Analytics. Now you don’t just count hits; you can see where your visitors came from, what they looked at and what attracts them to your products and services. In turn, you can feed this back into market research.

Analytics tools are now an essential part of the marketer’s arsenal, helping them to understand whether their campaigns, promotions and adverts are having the impact they want. Adobe Marketing Cloud is specifically designed to help develop and control how a business goes about marketing its products and services.

So What Is Adobe Marketing Cloud?

Adobe Marketing Cloud combines a number of tools, each designed to meet a different marketing need. It’s aimed at professional market researchers and other staff working in similar jobs.

Each application in the suite is run from the cloud. This means that you don’t have to worry about installing software on your computer. The applications are designed to integrate well with each other and are kept up-to-date by Adobe, so you don’t have to worry about compatibility issues or having to install updates.

Most importantly, with your work being stored and run from the cloud, it will be available across a variety of devices wherever you have access to the internet. If you need to work on your laptop whilst out and about you don’t need to find it on the company network before you set off. If you want to discuss a strategy in a meeting, you no longer need to spend time printing documents to show to your market research colleagues. Just take your tablet in with you.

Apps in Marketing Cloud

There are five main Apps which make up the tool set in Adobe Marketing Cloud.

  • The first is Adobe Analytics, which is a tool for analyzing the behaviour of your customers when they visit your website.It’s similar to Google Analytics and could help to reinforce your market research activities.
  • Adobe Target is a tool for testing different marketing strategies for your website and and finding out what works and what doesn’t.
  • Adobe Social helps you to manage the social side of your marketing, whether it’s interacting with your customers, tracking the performance of your social media campaigns or identifying new trends which may impact your brand.
  • Adobe Experience Manager is designed to help organise and manage the production of your marketing campaigns, promotions and adverts.
  • Adobe Media Optimizer is designed to help you optimize the mix of marketing strategies you use and ensure you get a good return on your investment.

Why Use Marketing Cloud?

Whilst there are many sides to marketing, finding out when and why it works is essential for developing new strategies, whilst understanding when and why they are failing gives you the opportunity to act before too much damage is done. Adobe Marketing Cloud could therefore make market research jobs easier.

Adobe Marketing Cloud gives marketers the tools to facilitate this new wave of marketing activity, so it’s worth spending time getting to grips with this type of software to make sure you can get the best out of it.

Our guest blogger, Sam Wright is a journalist working with Brand Republic.

Reasons Behind Successful Local PPC Campaigns

AdWords, Google AdWords, interactive ads, Mobile Marketing, SEO, Small Business Marketing, , ,

local ppc campaignsWhat are the things which affect PPC campaigns in different parts of the world? Culture and language are no doubt the biggest obstacles, but there is more than just that. Let us look at some of them and know why these campaigns are not a success, as compared to local ones.

Understanding Your Customer

Obviously, anywhere you go you have to settle in and become a part of that place before you actually start doing business. The rules, laws and business practices undertaken are different in different places. You need to understand this and your customers first, before you begin with anything. For example, people in South Asian countries will have a different taste as compared to Europeans. Selling something to the former will be very different from selling the same product to the later.

Use Correct Words, Don’t Just Translate Existing Ones

Keywords play an important part of every website and all of you know that. But when campaigning in another place, you need to search for keywords which exist and work in that particular place. Words can have different meanings in different places, therefore you need to research thoroughly and use keywords which are apt in that place.

Invest In Local Search Engines

Every place has some local or commonly used search engine. Make sure you target that search engine and set-up your campaign on that search engine. You will get a better response from people if they come across your campaign on a popular search engine.

What About A Market And Competitors For Your Product

One major reason campaigns don’t succeed is because either there is no market for your product, or there are already a number of people selling the same thing. If you are campaigning for a product which is already being sold by say around 10 people, and that too at a price lower than yours, how can you ever expect your campaign to be successful? This is an important factor to keep in mind before setting up a campaign in a new place.

Check Out Rules And Regulations Of Law

You need to do things legally wherever you go, or you might just fall into trouble and be sent right back packing! If your competitors come to know that you are doing things in a wrong manner, they will definitely use it as a weapon against you. Even though a search engine allows you to do something, it does not mean it is lawful. For example, the law in Europe does not match up to Google’s policy.

Deliver On Time

When somebody order’s something from your website, make sure you deliver it as soon as possible. If other local business deliver products within a couple of days, while you take a week or two to do that, people will obviously prefer buying it from the others. So make sure you deliver goods quickly.

These are some of the ways in which you can create a successful PPC campaign in various places and with effective results.

Scott, an expert in PPC management, considers PPC as a very essential tool for ensuring the success of any business. To know him better, click here.

6 Ways To Build More Engagement On Facebook

Facebook Marketing, Mobile Marketing, SEO, Small Business Marketing, Social Media Marketing, Viral marketing

Facebook EngagementSuccessfully marketing your businesses on Facebook isn’t just about the number of fans that you have. Now certainly, the more fans you have the better (overall) but what you also need is an engaged audience.

In other words, successful Facebook marketing is all about interaction, rather than just you publishing content and nobody responding to it.

Not only is a highly engaged audience far more likely to see you as a trusted authority and end up buying from you, but in addition Facebook’s EdgeRank formula – which determines what posts you see in your newsfeed – is also set up to reward posts that get a lot of interaction.

In this way by building engagement with your Facebook audience you’ll find more and more people actually see your status updates, leading to more marketing leverage overall.

So what can we do to actively drive engagement with our fans, and in doing so significantly increase the results we’re seeing from our marketing efforts?

Share Images

Images tend to get far more engagement than many other types of content principally because they are so eye-catching in your feed. So when you’re sharing content from your site, don’t just paste a bare old link into the box.

Instead, use Creative Commons licensing to find the best royalty free images you can and then upload these to Facebook. Add a little text and a link to your article and you’ll find far more people like and share your post, and the traffic you receive as a result will also be far higher than usual.

Ask Questions

Questions are a great way to build interaction and engagement because people love to give their opinions. A smart idea is to frequent popular forums in your niche, as well as sites like Quora, Reddit and Yahoo Answers, to find questions that keep cropping up again and again. Then find ways to turn these ideas into questions you can ask your fans on Facebook.

Create A Simple Poll

While Facebook has a simple “poll” option for status updates, we’ve seen far better results on our Facebook page by simply asking an “A or B” question by typing it into the status box.

For example if you were in the pet niche, you could ask people if they prefer cats or dogs. if you were in the sport niche you could try pitting soccer against basketball and so on. As these are “opinion-based” questions there are no right or wrong answers and it can be a fun way to encourage your fans to take part in your page.

Facebook Comments

Did you know that you can now let your blog visitors leave their comments using Facebook? If you’re driving traffic from Facebook to your site, using a WordPress comments plugin that displays your visitors comments directly on your Facebook page can be very powerful indeed.

Not only does it make commenting easier for your visitors but in addition all those extra comments showing up on Facebook can kick-start the virality of any content that you share with your fans.

Be Personable

People like businesses that have a public figure as the “leader”. Think of Steve Jobs from Apple or Richard Branson from Virgin. In other words, when you’re interacting on your Facebook page, try not to do it just as a “brand” but as an individual.

Share stories about yourself. Use your name. Show people you’re a real person and they’ll mentally build up an image of you and will feel more rapport between you.

Respond To Comments

Finally, nobody likes to leave a comment only for it to languish unloved after all their effort. So instead, try to be the most regular visitor to your Facebook fan page. Log on regularly and interact with others. Respond to their comments. Speak to them as valued individuals and they’ll be far more likely to continue interacting with you and engaging with your brand.

Our Guest Author: Richard Adams is a UK-based technology writer whose popular ebook entitled “How To Promote Your Blog” teaches dozens of ways to increase traffic to your website.

What Mobile Marketing Means For You

Facebook Marketing, Mobile Marketing, SEO, Small Business Marketing, Social Media Marketing, Viral marketing, ,

Mobile marketingThe technological world has opened up many doors for advertising via mobile.  Virtually everyone has some sort of mobile device that connects to the internet, be it a phone or one of the numerous tablets available today.  This has opened opportunities for the “old time” internet marketing to go mobile, and many businesses are taking full advantage.

E-mail

A good mobile marketing service will tell you that e-mail is still a killer way to reach your audience and get more business.  The key is to get them to sign up for the e-mails.  How is that done?  Offer them something in return.  Many restaurants offer a free dessert or appetizer in exchange for signing up for their emails.  How do they adapt this to the mobile era?  Make the coupon one that does not have to be printed.  Rather allow the user to simply show their mobile device and have it scanned, and they receive the free item or discount.  This works for other businesses as well and generally it works best if perks come periodically.  This keeps customers opening those emails.

Text Messaging

A great many businesses are offering text promotions similar to email lists.  Customers can test a simple message to a simple number and receive periodic updates from the company.

The technological world has opened up many doors for advertising via mobile marketing. Virtually everyone has some sort of mobile device that connects to the internet, be it a phone or one of the numerous tablets available today. Obviously the Kindle Fire and the iPad are the most popular, but there are also other brands of tablet computers out there these days.

The same hook works here.  Typically a discount or free items is offered at sign up, and then occasionally a text will come that offers an exclusive discount by simply showing the text when making the purchase.  This is another area where a mobile marketing service can help out, as they can handle all of the incoming and outgoing texts for any campaign and relieve the business owner of those duties.

Social Media

Facebook and Twitter campaigns have been popular for a while, but mobile devices now allow customers to participate anytime, anywhere.   And increasing number of businesses are making Facebook promotions available by showing the mobile device as well as printing, meaning it is no longer necessary to find a printer before taking advantage.  These campaigns can grow very rapidly, with Facebook responses and Tweets reaching into the thousands quickly.  A mobile marketing service can focus on all of this, as well as monitor the sites involved; ensuring nothing slips through the cracks.

With the world of mobile marketing growing by leaps and bounds, it is wise for business owners to find help when it comes to starting and maintaining a successful mobile marketing campaign.  While in the beginning it may not be a big deal, a mobile marketing service can definitely be beneficial in long term. To learn more about mobile marketing services, click here.

Lisa Swan writes for a variety of computing websites. She lives in New York City.