With Facebook due to turn 10 years old on the 4th February, we thought we would share an info-graphic to look back at the key milestones that the company has had throughout its meteoric rise to becoming the world’s leading social network.
Infographic made and contributed by: http://www.dpfoc.com/canada/
Don’t forget to check out Facebook’s latest addition: Paper (only on iOS devices as of the time of this posting).
Surfing the internet for an extended period of time, using an RSS reader, or even using Google search can, at times, become cumbersome and feel like it is taking up a lot of your time. What you need is a solution so you can get your fix of the latest news and opinions regarding whatever industry you are passionate about. Twitter is the tool to answer your questions in this regard, but then you’re left facing the conundrum of who to follow, particularly when you’re looking for experts in an industry as wide-ranging and busy as technology. Our infographic shows you the five tech experts you should be following on the social network so you can get hold of the very best news and opinion from across the industry, whether you’re interested in gadgets and other consumer products or the latest global innovations.
This infographic was sponsored by JaguarPC.com.
We have an infographic today to show the power different colors have on people in terms of conveying a certain image and even determining their follow through for making purchases. The infographic is courtesy of KISSmetrics.
The widely used tool of infographics have been taking an increasingly expansive share of the world’s web content as everyone from marketing specialists, governments, to scientists have begun to realize how much more effective visually engaging content can be. As marketing tools go, when created and shared effectively, infographics are by far one of the most useful tools in brand promotion with the potential to reach hundreds, thousands, or millions of viewers in a short time. To make your own infographic project simple and convincing, thus more shareable, follow these tips on creating the perfect viral infographic:
In various settings, we are most often striving to acquire new customers or to build our brand’s image and through marketing techniques, infographics set out to educate or entertain audiences to build an image. However, these two categories are actually quite wide in scope, so it’s best to narrow your goal further from there. With a goal to build your brand’s image, determine if you can narrow your goal to answering a common problem or showing statistical data that reveals trends, mysteries or scams as a part of your infographic. Such content has a great potential to go viral as it generates personal and emotional reactions to the subject.
The research aspect of infographic creation requires research in a multitude of spheres. It is first critical to research your intended audience. Who do you want to reach and what do they care most about? During this research stage, you can also start to engage with this audience directly via social media. Follow them in all social channels, retweet their posts, thus initiating goodwill and a lubricating the soon-to-be-even-more-critical flow of information.
Research is also about finding credible sources from which you can harvest relevant information and data to add to the content of your infographic. It merits reiteration, so whether you collect data internally from:
Ensure that it is entirely credible. The debunking of facts in your infographic is a sure fire way to halt its viral movement across the interwebs.
First and foremost, your infographic needs both a persuasive header and an eye-catching overall design. These factors remain in your hands whether or not you choose to hire a professional designer for the job or to utilize free or paid online infographic creation software. For free software, start with visual.ly or Piktochart, but note that there are many other options if you cannot find a suitable template within these platforms.
And if you can’t seem to find the right design for your infographic, it might be the constraints of static two-dimensional space that prevent you from expressing your highly detailed and interconnected data. Bottom line, don’t rule out an animated infographic agency. As videos have arguably more viral potential than static graphics, if your infographic can be developed as an inspiring and informative video, that is obviously the way to go.
When you have your final product in hand, dedicate your marketing team to doing nothing but promoting it for the first few days. If you can saturate the market for only a week, you’ll secure more viral potential than if only one blog reposts your infographic weekly for the next month. Go both big and small with your infographic. Consider offering bigger platforms a 48 hour window of exclusivity with the content before you send it out to the wider public by engaging with smaller players through social media with whom you’ve hopefully already initiated some contact. Don’t be shy to ask everyone who shared your infographic to follow you and to reach out with a simple ‘Thanks for sharing!’ which goes a long way.
If you have some extra cash in your marketing budget, try paying for stumbles on StumbleUpon, as it’s really not expensive and can generate a significant number of likes, follows, and shares building desired viral content.
This guest-post was written by David Kovacs who is an online marketing enthusiast from Hungary and loves to share his thoughts and articles on various channels in topics related to marketing, business and SEO. If you have any question feel free to leave a comment or follow him on Twitter.