Online advertising agency Inbound360 have written a free eBook for hotel marketers in the internet age. The book gives a comprehensive overview of how hotel marketers can use online advertising and marketing channels to drive direct bookings.
The biggest challenge for hoteliers in the internet age is competing for bookings against the enormous klout of online travel mega brands like Expedia, Booking.com and Kayak. This 70 page guide written by John McElborough, the founder of Inbound360 looks at tackling that dilemia head on with stratagies for hotel marketers designed to outwit or outsmart the online travel agents and encourage more guests to book rooms directly on the hotel website – saving hoteliers on commission payments which are typically 15-20% with OTA’s.
Strategies discussed in the eBook include;
- Conversion rate optimisation
- Search engine advertising
- Retargeting
- Meta search
- Mobile advertising
- Search engine optimisation (SEO)
- Social Media Advertising
- Analytics & Measurement
The hotel marketing eBook [3.9MB] can be downloaded for free from the Inbound360 website. No email address or registration is required.