Category Archives: Blogging

Outside The Box Creative Marketing Tips

Blogging, content marketing, Copywriting, SEO, SEO video, Small Business Marketing, Social Media Marketing, Video marketing, Viral marketing

Business people should all know the importance of online marketing. Furthermore, from SEO to social media, we should all know the tactics, ways and methods of advertising and promoting a business, service or product online. However, there is also a plethora of online marketing tactics that aren’t as known or thought of as much. Here are a few online marketing tips and strategies that will require a bit of thinking outside of the box.

Video is King among content marketing

Video is a Content King

When it comes to optimizing and creating online presence through content, a lot of SEOs and online marketers choose to go for written content as the surest means. Now written content is king, and blogs and articles are vital for online marketing, however video is also a content king that cannot be ignored.

Google love videos, as do most internet users. YouTube, along with a host of other video sharing websites should therefore be utilized to the maximum in order to draw more interest in for a brand.

Start Up a Blog

Starting up a blog in order to draw attention around your business is such a basic internet marketing idea that it should not even be defined as creative, or ‘outside of the box’. However, there are surprisingly still plenty of businesses without an online blog, which suffer because of this limitation.

The internet has revived humanity’s love for reading, and while most aren’t quite on Shakespeare’s level of literature, blogs fulfill our need to read. Build a blog around the field you’re marketing within and ensure that your opinions are intelligent, original and insightful. Make sure that your blog is identifiably linked with your business. If this is done correctly, readers will begin to align their positive thoughts on your blog to your business and products.

For example, if people think your fashion blog is a trustworthy authority on fashion, then they will trust your authority on the clothes you sell.

Online press

Online Press

Marketing online through literature isn’t all about self-blogging however. You should find online magazines, blogs and online newspapers and try to get other sources to write articles on your business or products.

Conduct an outreach campaign using Outreachr, and find as many potential blogs or magazines that will want to write about your business, or write an article that is hyperlinked to your business.

Make sure that these websites have customers reading their articles and a high domain authority.

A website with a low domain authority, won’t be worth very much as Google only really values websites with a strong online presence when ranking.

It is also important to ensure that these blogs have a fair amount of readers (which usually correlates with their domain authority).

The written content should not be duplicated either and last but not least, the articles written on your business should be of high quality. After all, you will of course want people to read these articles and no one will waste their time with material that isn’t engaging or content that is poorly written.

Our guest post is by Stephen Brian

a content writer and webmaster who lives in the Kent, England.

Social Entrepreneurship: The Facts And Future

Blogging, Business Tech, Small Business Marketing, Social Media Marketing

Social Entrepreneurship: The Facts And FutureSocial entrepreneurship is all about sustaining social value. It is simply about pursuing solutions to different social problems that a society faces on a daily basis. A social entrepreneur first identifies a social problem before implementing acquired principles to build a procedure that would ensure social change. Social entrepreneurs change the order by seizing the opportunities to improve the systems in the society just like the way business entrepreneurs change the face of their businesses.

It is no longer a new term in the modern world considering the growth and maturation of democracy across different countries. Different administrations have provided rights to free speech and expression and as such social entrepreneurs are now among the most popular people in our societies.

Elements Of Social Entrepreneurship

Typically, governments bear the responsibility of providing solutions to the social problems of its people. Social entrepreneurs will however come in and help with this. Rather than leaving the responsibility entirely to the government, they will partner to create an answer. Change is an important element of any social entrepreneurship undertaking and whether it’s a conflict, war, children starving or even inadequate sanitation, social entrepreneurs are all about changing the system and spreading the solution. All these efforts are geared towards persuading the society to take new leaps.

Apart from change, another vital element in social entrepreneurship is support. Each entrepreneur commits his or her own life to providing innovative, ethical and user-friendly ideas in order to gain support in changing the system. Without widespread support from the relevant people, the activities are useless. This is why the entrepreneurs aim at guaranteeing that the people seize the idea and stand up for change.

The Future Of Social Entrepreneurship

With more and more people now exposed to the idea and differently motivated to join the field, social entrepreneurship has new elements in the realization of its goals. Technology is one of the important elements facilitating the entrepreneurship activities in the modern world. With different mobile gadgets and access to the internet platform for the devices, societies can now access real-time information about their lives. There are also apps that have been trained and can transform anyone to a journalist or a blogger. With these, anyone can champion for change in the society and even manage to disseminate the knowledge to the many. The era of the many being commanded by the few is over. The few can now stand up for their rights with the knowledge they possess.

The emergence of the social entrepreneur is also a significant step towards the future of social entrepreneurship. This refers to someone who is a self-identified change maker within a political system or organization. There have been personnel and executives that have been creative in finding ways to turn their organizations into agents of change.

Another step towards the future of social entrepreneurship is empowering the youth. A good proof of this is the creation of this “about Herbalife review“, which was written by a young online entrepreneur. Social entrepreneurs are now working with the youth in order for them to develop life skills that will help them solve problems in the upcoming and new world. The youth are encouraged to stand up for their rights and scale through collaborations with other young people from different parts of the world; those who face the same social problems.

Our guest post was provided by Eva F. Durham is a mother of 3 and lives in Charlotte. She is a mom blogger who is able to draw thousands of visitors a month. She blogs about her experience and how she is able to use technology to aid her being a single mom.

How To Create A Business Page On Facebook – Step By Step Guide

Blogging, content marketing, Facebook Marketing, Small Business Marketing, Social Media Marketing, , ,

How to Create A Facebook Business Page - Step by StepBusinesses have been increasingly turning to Facebook as a way of advertising their business and in gaining brand recognition. Facebook, with its myriad number of users, represent an excellent customer base from which a company can gain additional market exposure. Best of all, creating a business Facebook page is free for a company and can be done quickly and easily. To do so, follow the guide to set up a Facebook page detailed below.

Registering with Facebook

The first step to developing a business Facebook page involves registering a business account with Facebook. Simply log on to Facebook and create a business account to set up a business Facebook page. Choose a name for your business Facebook page that is representative of your business and create a web address that people can find easily. Add a photo for your profile and additional photos for your business Facebook page as well that are detailed as well. Once this is created you have registered your business Facebook page and are ready to start posting.

Blog Posts

People visit your Facebook page in order to get information about your company but also to read the webpage posts that you have. These posts are known as blog posts and should be representative of the information you are trying to communicate to your website readers. These blog posts can be on any number of topics but should provide readers with information that they are looking to obtain regarding to your business. Examples may be product discounts, information on your products, and any upcoming product releases. Any additional information regarding your products may be also good posts for Facebook.

Gaining an Audience

It is also important to start to gain an audience for your Facebook page. To do so, try sending a mass email to your company’s business contacts. Many of them will become friends and you will have a reoccurring audience for your Facebook page. To gain additional friends try offering incentives for those that become site friends such as promotions and discounts to your webpage. Frequent blog posts on your Facebook page will generate additional Facebook page views and gather more friends. The more effort you put into developing and updating your Facebook page the more people will like it and spend more time following it which can be good for business. Respond to comments in a regular manner and provide positive support and feedback to website viewers who post comments. Keep a good sense of humor and do not get lured in by trolls who will always respond negatively to whatever it is that you post on your Facebook page.

Conclusion

A Facebook page is an excellent tool for a business that is looking to reach new customers. Setting up a business Facebook page is easily and, best of all, it is free to do. A Facebook page is also an efficient way to reach a wide audience. Simply register for a business Facebook page, add a profile description and picture, and start posting. Attract an audience for your page by offering incentives to friends and for likes and keep up with the site to attract regular users and build up a Facebook page web presence.

Today’s post was provided by Brian S. from VirtualAssistantIsrael.com. Brian is a Rollins College graduate and has been blogging professionally for the last 2 years.

New Advertising Ideas To Help Your Business

Blogging, content marketing, email marketing, guest blogging, interactive ads, Small Business Marketing, , , ,

Innovative Advertising IdeasSavvy business owners are always on the lookout for new forms of advertising, and unique ways to surprise potential customers. In recent years, we have seen the advent of the QR code to engage mobile phone users. Another popular method of advertising in recent years is having a viral sensation, the way the new Old Spice man has been.

Here are some other new advertising ideas that may give you some ideas of your own for your business:

Interactive ads within a magazine

You know about scratch and sniff ads, or the peel-open perfume ads. But that is just the beginning.  Forbes magazine recently made an issue Wi-Fi-enabled, which means that the reader carrying it around could get free Wi-Fi. Microsoft sponsored the ad, along with T-Mobile to provide the technology to make the magazine Wi-Fi-enabled.  Springwise says that “the campaign, created with advertising tech firm Americhip, simultaneously promoted the validity of Microsoft’s cloud-based program and gave Forbes’ readership another reason to carry the publication with them – killing two birds with one stone.”

You may not have Microsoft’s budget, but try to think of some interactive way that you could reach out to readers. Even something as simple as asking potential customers to identify a photo or quote, and directing them to your website to potentially win a prize, could help engage them in what you do.

Marketing to bloggers

A small business with a small budget does not have the money for a big advertising or marketing campaign. But they can easily get some good buzz by marketing to bloggers. Here’s what you can do – reach out to bloggers in your area, or your field. For example, if you market baseball t-shirts related to the New York Mets, a good way to get your product out there is to offer a free t-shirt to any blogger who gives you a plug in the blog.

There are several reasons why doing so can be appealing to you:  bloggers are easier to reach than their counterparts in the mainstream media, they have a fan base and a good number of readers, and they generally are savvy in social media as well. This can help promote your business, and if the bloggers like the product, they will tell their friends, and their friends will tell their friends, and so on and so on.

Email advertising

You may already be doing internet advertising. Email advertising is less well-known, but can provide a terrific bang for the buck. Think about it – whether on a desktop computer, laptop, smartphone, or tablet computer, people will check their emails on all of the devices. So if you have an ad running in, say, a newspaper’s “Top 10 Articles of the Day” newsletter, the reader will get to read the ad wherever he or she is.

In addition, email ad platforms like LiveIntent will seamlessly update the ads, if need be.  So if you had a Memorial Day sales ad in an email newsletter, but the reader does not actually open the ad until late June, you can switch out the ad dynamically to reflect the new ad in the old email.

That is just the beginning of new marketing and advertising ideas out there. Tell us about what you new ideas you have tried with your business.

Lisa Swan writes for a variety of tech and business sites, including Huffington Post. She lives in New York City.