For the longest time, the goal of most companies has been to make more money than everyone else at the end of the day. Some of America’s most successful corporations are changing this way of thinking about business by choosing to focus not just on profits, but also on the number of people following their company.
Facebook provides a very simple and easy-to-read metric for analyzing just how well people follow these companies in the form of page “Likes.” Granted that it’s taken a very long time for these companies to amass as many followers as they have, their seems to be a clear payout from all their effort. The corporations with the most followers like Coca-Cola, Disney and McDonald’s have continued to be leaders in earnings reports each fiscal quarter.
Corporations that have chosen to ignore the impact of social media have instead found themselves behind where they should be in earnings. Some are even struggling. The benefits of creating a good customer relationship using social media is an undeniable fact in 2012, and it should continue to be just as important in the coming years.
Source: Top Business Degrees
