Going viral is the dream of every internet marketer, because when a piece of content goes viral you get a great deal of attention. Not only are you able to reach a high amount of customers, but you will also continue to reach a new client base as the content continues to spread which means that you can make a lot of new customers. Therefore, the goal of every marketer becomes going viral, but it can be tricky to write a piece that will take off the way that you want. The following are a few tips that will help explain how to create viral content.
Skimable
The first thing you need to do is make sure that your article is easy to skim. Headings and subheadings as well as short paragraphs all make content easy to briefly look over. According to Jacob Nielsen reports, only about 20% of the content on a web page is read by users, so make sure that readers are easily able to pick up what you are offering if you want them to continue to share it.
Share Buttons
This might seem like a no-brainer, but many people forget to include share buttons for different social media websites on their web pages. Do not assume that your content is not going to be shared, because you never know which piece is going to take off and what will strike a chord in people. Make sure to place these buttons at the top of every post and at the bottom so that sharing is a simple task for readers.
Practical Information
If you offer information that readers can use right away they are more likely to pass on the hints to their friends and family members via that sacred share button. Hands-on
information that concerns your topic or subject will be a lot more likely to spread. For instance, information about training classes for information technology that includes dates, times, and prices is likely going to get shared with a friend over an article that is simply about training classes.
Rarity
Finally, attempt to write about niche topics or create content that has not already been floated out there into the online world. When people read content that they think is unique or at least hard to come by, they are more likely to share it since it will appear to be of much more high value to their networks. Therefore, explore topics that are a bit outside of the box.
Consistent
The first thing you need to do is slowly build a consistent reputation for your work. By always making sure that your writing is of the highest quality you will slowly start to build an audience that comes to depend on your content. Once you get a large group or readers to trust what you write you will find that they are much more apt to share your content on a regular basis. By writing high caliber pieces on a frequent basis you can easily build a consistent reputation.
Our Guest blogger Mark Chan is a freelance writer. He blogs about social media and SEO.
