Animated videos have become a mainstay in online video marketing but not many companies have gotten it right. Chipotle is an exception! If you haven’t seen these videos by Chipotle then you’ve missed, not only a great marketing campaign, but emotionally charged videos with a great message behind them. This is exactly what people want to share online, something that’s short, gets a point across, emotional and thought provoking. Chipotle is leading the way with online video marketing but they’re also taking a step in the right direction by taking a moral and eco-friendly stand by utilizing locally based and minimally processed foods.
Here is the first one they made in 2012 called “Back to the Start” which won the 2012 Cannes Grand Prix:
Here is the follow up animated short film called “Scarecrow” which I believe will win another award:
Both videos were made in conjunction with CAA Marketing.
By Peter Marino, the owner and CDO of reelWebDesign.com and SocialMediaMarketing.co, both of which are website development and social media marketing companies in NYC.
