Over time, websites have used a wide variety of methods to capture and keep attention. A few years ago, flashing banners and sound effects were common. But now many Internet destinations, including such sites the New York Times, are choosing a “less is more” approach and realizing that many of today’s viewers would prefer clean layouts as opposed to bombarding the senses with movement and noise.
A Responsive Attitude
Since ideals, design, attitudes, and design analytics often change, web design specialists keep their finger on the pulse and strive to know what’s on the horizon before clients even ask for it. Despite some fluctuations for what’s in demand at a given time, some things remain the same.
The New York Times website design will follow suit with what other similar news outlets like The New Republic and USA Today have already done. It’s thought that the streamlined approach will drive advertising dollars because website visitors will have fewer things to distract them.
In many cases advertising dollars keep websites afloat so even as some preferences change there’s a near constant effort to keep advertisers satisfied. But advertisers are only satisfied is their marketing expenditures return the desired results. Whether it be building their specific brand in the marketplace, establishing themselves as an industry expert, or simply driving sales revenues, web design plus function has to be successful in the minds, and budgets, of the advertising community.
Successful web design firms consistently look for ways to stay abreast of website changes. Often, it’s easy to do that by watching to see how some of the most highly trafficked national websites are making alterations and responding in appropriate ways that suit local clients.
A Different Approach to SEO
Both businesses and enterprising individuals looking for online success commonly focus on ways to drive traffic to their websites and encourage visitors to interact with content in meaningful ways that align with their business objectives. However, optimization strategies have shifted over the years, too. Some of the most popular search engines, like Google, change algorithms several times a year and what worked in past years isn’t always similarly beneficial now.
A skilled SEO company will be well aware how over-populating a webpage with certain keywords can quickly cause it to drop in rankings or even disappear from results pages. In this regard, search engine optimization is leaning towards minimalist techniques as well.
Recent algorithm updates have favored websites that use keywords sparingly and instead focus on valuable content that makes sense for particular search strings. Now a website that only uses a few specific keywords could rank much higher than one where the emphasis is on keyword usage over quality.
Some companies that provide SEO services can also create a beautiful and user-friendly website for your needs as well as help you appeal to mobile audiences too. Keep up with recent developments and help viewers enjoy a simpler experience by remembering that it’s not always necessary to go over the top to get the top rankings results.
Our guest blogger, Sandrine Cachette, has worked in the web design industry for the last 8 years. She enjoys reviewing web design portfolios. She writes industry articles for MDesign Media on regular basis.