One of the best forms of social media marketing is Facebook marketing. Why? It’s simple there are a huge number of users. This large captured audience is difficult to obtain anywhere else (LinkedIn is next but trails by 900 million!). In addition, Facebook has the most interaction of it’s users and stands head and shoulders above any other social network. Smart marketers have quickly taken advantage of Facebook for marketing their business. But not all the marketers are using Facebook in the correct manner. In this post we discuss the Facebook blunders which most of the marketers are still performing.
Buying Fans of Facebook: one of the biggest Facebook marketing blunders is that most of the marketers buy fans from third parties and applications. Loyal fans are earned not bought and they are earned via advertising, offers and other creative tactics. If you really want to market your business on Facebook successfully and effectively, then try to build loyal fans slowly and gradually.
- Ignoring User comments: Most of the time marketers get engaged or distrcted in other tasks and they ignore the comments of the customers on Facebook business pages. If you really don’t have the time to see their comments, then you must appoint a Facebook manager to do so. If your fans on Facebook notice that you are ignoring their comments, then they would probably won’t visit your site again and may leave your brand altogether. If you want to keep your business thriving then it is better to engage with your fans and address or solve their issues as soon as possible.
- Not using images: you must publish the information according to the Facebook culture. Images have been shown to be more effective at grabbing the attention of users on Facebook than words alone. So, upload an appropriate and attention getting image that corresponds with your business or post. Using this approach will help maintain followers by keeping their attention and perhaps encourage sharing of your Facebook page which will reward your business in the future.
- Posting only promotional content: posting the content which is only promoting your business is not interesting to followers, and quite frankly annoying! Readers are not interested in your ‘salesy’ content and won’t read it and they’ll most likely unlike your page as well . Therefore, post content which is useful to the audience to build trust and credibility in your business.
- Over posting: It’s recommended that you should not posts more than two posts per day. You should only post mentions about your offers or sales once or twice a week. If you want to keep your users engaged then pitch less often but post more quality stuff.
- Posting the content not related to your brand: Another blunder about Facebook marketing is posting the content which is not at all related to your brand. It is not likely that your fans like everything about your brand so they will not like each and everything that you post. Therefore, to engage them effectively your posts must be professional and be within your niche.
Not investment in time: Not investing quality time in Facebook marketing is another blunder. Setting up a Facebook page and leaving it is useless. Setting up a Facebook page is just the first step in many which includes things like advertisement, content strategy, timing, analytics, etc.
Summary:
Avoid these blunders for effective Facebook marketing, if you don’t want to lose your audience or your time.
Kristine Lise an author who is interested in written on SEO/ Internet marketing related topics. She is currently working with SEO Rank Smart, who offers best SEO Packages to its clients you can see her work on her company site.
