Things are getting all hyped up
With all of the recent buzz around the changing value of links and what this might have to do with social signals, a lot of people are getting lost in the shuffle. Which is more valuable they ask, a link or a social signal (a “like”, a mention, a retweet, a share, etc) and how should they go about obtaining whichever is most valuable?
Video: Focus Your Social Media Marketing
This video focuses on targeting your social media strategy at a local level. Definitely some food for thought!
Adding to the increased activity and discussion is the appearance of dozens of new social websites. Some focus on sharing and bookmarking, others on visual elements (similar to Pinterest and Instagram), and still others on text-based status sharing. Because of this it is difficult to choose which social channels to cast your lot with. How can you know which of them is right for your business? We’ve done a few posts on this topic before, if you have a moment take a look at them to learn more about circumspection and the selection of appropriate social channels for your brand.
Simplify your direction and focus your social strategy
The idea of working smarter, not harder comes into play when figuring out how to simplify and focus your social media strategy. You want to make things easier and more fun for everyone, yourself included! People don’t take to social media sites to be marketed to or preached at, but if you can make things interesting and entertaining enough, once you throw some ease of use in there you’ll be sure to see results in no time!
- Link to your website – This is one way that you can make finding your website easier for your social audience. Imagine that someone comes to your Facebook page, likes what they see, and decides to “like” your page to receive future updates. After a few posts they decide that they want to see your website and get more information about your products and services…but they can’t find a URL anywhere. It is all too easy to place a link to your website in most social media profiles, and if you’re not sure how to do this, a simple web search will turn up all kinds of tutorials!
- Seize promotional opportunities – Take advantage of promotional opportunities like Facebook’s option to promote a post. While some people claim that these services are not effective, you will not know how they will go over with your brand and it’s audience until you try. Make sure that you have plenty of options available for your audience to choose from when it comes to engaging with your brand socially!
- Keep your membership count low – And by this I mean to only sign up for the social channels which will most benefit your brand. Not every brand is well-suited to every social channel; you can choose a few that are most likely to benefit your brand and post to them frequently and see better results than a brand that signs up for everything and never maintains a presence on any one channel.
- Stick to original content – Whatever you do, don’t try plagiarizing something and then promoting it on social media. Try not to just republish / share things that other people have already shared. Instead use your head and work with a professional content creation team and social media management firm like rankpop.com to create unique, original content that is sure to delight your fans!
- Don’t ignore visual channels – While they might not seem suited to your brand at first, check out Pinterest and Instagram and similar networks and see how other brands like yours are faring in such an environment. YouTube is also a great way to showcase your brand and generate some social buzz. All you need are a few videos and you’re ready to enter the game.
Our Guest blogger is Kris Dietz: I love creating something amazing then spreading the word about it! My mission is to develop and mold SEO into an amazing outlet of sharing valuable resources. I enjoy networking and meeting like minded individuals.
