Business people should all know the importance of online marketing. Furthermore, from SEO to social media, we should all know the tactics, ways and methods of advertising and promoting a business, service or product online. However, there is also a plethora of online marketing tactics that aren’t as known or thought of as much. Here are a few online marketing tips and strategies that will require a bit of thinking outside of the box.
Video is a Content King
When it comes to optimizing and creating online presence through content, a lot of SEOs and online marketers choose to go for written content as the surest means. Now written content is king, and blogs and articles are vital for online marketing, however video is also a content king that cannot be ignored.
Google love videos, as do most internet users. YouTube, along with a host of other video sharing websites should therefore be utilized to the maximum in order to draw more interest in for a brand.
Start Up a Blog
Starting up a blog in order to draw attention around your business is such a basic internet marketing idea that it should not even be defined as creative, or ‘outside of the box’. However, there are surprisingly still plenty of businesses without an online blog, which suffer because of this limitation.
The internet has revived humanity’s love for reading, and while most aren’t quite on Shakespeare’s level of literature, blogs fulfill our need to read. Build a blog around the field you’re marketing within and ensure that your opinions are intelligent, original and insightful. Make sure that your blog is identifiably linked with your business. If this is done correctly, readers will begin to align their positive thoughts on your blog to your business and products.
For example, if people think your fashion blog is a trustworthy authority on fashion, then they will trust your authority on the clothes you sell.
Online Press
Marketing online through literature isn’t all about self-blogging however. You should find online magazines, blogs and online newspapers and try to get other sources to write articles on your business or products.
Conduct an outreach campaign using Outreachr, and find as many potential blogs or magazines that will want to write about your business, or write an article that is hyperlinked to your business.
Make sure that these websites have customers reading their articles and a high domain authority.
A website with a low domain authority, won’t be worth very much as Google only really values websites with a strong online presence when ranking.
It is also important to ensure that these blogs have a fair amount of readers (which usually correlates with their domain authority).
The written content should not be duplicated either and last but not least, the articles written on your business should be of high quality. After all, you will of course want people to read these articles and no one will waste their time with material that isn’t engaging or content that is poorly written.
Our guest post is by Stephen Brian
a content writer and webmaster who lives in the Kent, England.