In spite of the fact that 2013 was predicted as the year when the real estate industry will finally reach rock bottom, for the mid period in January, the US homeowners, realtors and the whole globe for that matter was amazed to see the US housing market recover. In fact, according to a recent report published by JPMorgan Chase & Co, the real estate market was showing signs of getting back on its feet since 2012 when the property prices started to increase, slowly but steadily.
Surely this is the break agents were anxiously anticipating. However, this great news also demands some changes in the realtor practices and particularly, their methods of attracting customers. While the following article does not have all the answers, it will offer you valuable information regarding the hottest trends in real estate internet marketing. Let’s elaborate!
Interactive photography
With the bloom of the mobile market and the stiff competition in practically every business segment, customers have become more informed and consequentially, more demanding. As you could notice from last year, people interesting in a real estate transaction expect to learn everything there is to know about a certain asset online. Because nothing is more irritating or a turn off than a pushy real estate agent, the best approach to getting around in this industry consist of creating and uploading 360 degrees interactive photos of the properties and houses you list.
Mobile marketing
Considering that more than half of the adult populating in Europe, Asia and North America use their smartphones to browse the internet for recreational and business purposes, it would be a huge mistake if you didn’t jump on the bandwagon as well. Not to mention the fact that major search engines such as Google and Bing are recommending the implementation of a responsive web design due to the widespread nature of mobile devices. Essentially, what this means is that you need to make sure that your website can support all sorts of platforms and that it is compatible with all mobile devices.
Niche marketing
Truth be told, giving up on the lists and niches to which you dedicated your entire real estate agent profession is scary. However, it is also a crucial step for your career. If business is slow and your company does not have the means to stay on top of the competition, unless you decide to take these associated risks you might lose it all. The advantage is that by making this move you will have sufficient resources at your disposal to focus on a few niches and, more importantly, carry on the marketing campaigns properly and with satisfactory results.
It is important to note that this strategy’s success will mostly depend on the size of the market. While it would make all the sense in the world to narrow down your audience in a metropolis where you typically have 10 or more competitors to worry about, doing so in a small town will only result in killing your business slowly. In general, the real estate marketing campaign for a small town would reap more advantages if it includes alternative tactics such as videos, incentives and an optimized local search for mobiles.
You can thank Celina Rodger from Dialed-In Local for today’s guest post. She is a pro when it comes to internet marketing. Visit her website to know more about Nashville web marketing services.
