Peter Marino, Chief Designer and CMO of New York-based HTML5 Web design and social media marketing firm, reelWebDesign.com:
“Although I can not speak for all Web designers I would have to say my biggest problem is getting a constant flow of new clientele. If you work for yourself you probably understand what I mean. Therefore, I think it’s important that all designers understand SEO and some PPC marketing in addition to their design skill-sets. If you don’t have a webmaster tools account for both Google and Bing you need to open one and figure out how to utilize all of the components in it. In addition to this you should have an AdWords/AdCenter account in both Google and Bing respectively.”
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