Marketing online has brought about more changes than probably any other medium. The biggest difference between the online age and the dawn of TV and radio is this: small businesses have more of a level playing field than ever. When TV and radio came upon the seen it was only the large corporations or successful small businesses that were able to afford to advertise. With the advent of the internet start-ups can present themselves with the look and feel of a large business on a shoestring budget. If you have time and a little bit of creativity you can write a blog or make videos that can appeal to your customers and make you an expert in your field. This in turn leads to business for you by making you the go to guy for your given field. Inadvertently this also leads to better search engine optimization for your website which leads to you ranking higher on the search engines. Yes, big businesses can do this as well but that’s where being niche oriented comes into play. If you take on a small enough niche that big businesses are ignoring but that would still be lucrative to your business you can outdo the big corporations and be more appealing to your market in the process.
There has never been a better time to be a small business but you need to utilize the technologies and methodolgies that can elevate you above your competition and seperate you from other businesses in a unique way.
If you need help with blog writing, video production or search engine optimization please feel free to utilize our services today!
Be small and proud!
