Online Public Relations

Online Press Releases and Social Media Marketing

Online Public Relations is much more than placing a press release onto social media websites it consists of 4 closely tied marketing efforts:

1. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Specially written SEO press releases that choose specific keywords increase the likelyhood of your release to be read by the search engines and therefore, the audience you're targeting. Writing articles about your field is also a way of enhancing your search ranking. At the same time it enhances your expert status in your field. We do all of the writing for you! You just approve it and are able to edit it if you like.

2. Social Media Optimization (SMO) is the method of improving your search ranking and trying to get one's content more widely distributed across multiple social media services by incorporating links to social bookmarking sites such as reddit, wordpress, technorati, youtube etc. Adding SMO to your release both on your website and on social media sites can greatly increase your readership. This is what viral marketing is all about.

3. Social Media Marketing is about giving a company or brand the opportunity for fans to endorse and recommend their product or service through multiple online social media venues such as blogs, article directories and vidcasts. A well written press release and article can initiate a buzz or excitment by offering to write content that is remarkable, unique, and newsworthy. This content can then be marketed by popularizing it through blogs and/or by creating a viral video on YouTube and other video sites.

4. Broadcast Public relations is the final step if applicable. What is broadast public relations? It's getting your press release or story in front of editors, publishers, writers, bloggers, news anchors and producers. We have lists of the aformentioned broadcasters in the 10's of thousands that are continually updated. We only put out releases that are "newsworthy" for this service, if not we'd be ignored and put on a spam list. Therefore we ask that you have a unique story, product or release that broadcasters would be interested in writing or showing as a segment.

We can perform the following services related to online public relations:

Press Release writing

Article Writing

Full Package SMM

Full Package SEO