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Updated : Thu, 2 Sep 2010 06:00:00 EST
Rubicon: Digital ad spending grows 47%
Los Angelesand#8212;Online display advertising expenditures grew almost by half over the first six months of the year, compared with the same period in 2009, according to a new report from ad technology company Rubicon Project.
Publ.Date : Thu, 2 Sep 2010 12:21:00 EST
Marchex adds and#8216;call mining' to call center solution
Seattleand#8212;Call advertising company Marchex Inc. has updated its telephone call-analytics solution, adding speech transcription as well as search and data-mining technology, to optimize cross-channel marketing.
Publ.Date : Wed, 1 Sep 2010 12:25:00 EST
AMA/Duke University study finds CMOs optimistic about revenue prospects
Durham, N.C.and#8212;Senior marketers are sanguine about their current revenue prospects, although they are not as confident about the U.S.
Publ.Date : Tue, 31 Aug 2010 12:40:00 EST
Xerox to launch largest brand campaign in decades
Norwalk, Conn.and#8212;Xerox Corp. will introduce an integrated brand campaign on Sept. 7, designed to shift its positioning from a product company to more of a services-oriented company, said Xerox CMO Christa Carone.
Publ.Date : Thu, 2 Sep 2010 12:21:00 EST
Harte-Hanks acquires UK-based business information company
San Antonioand#8212;Direct marketing company Harte-Hanks Inc. has acquired U.K.-based Information Arts, a provider of data-driven marketing intelligence to b-to-b marketers in Europe. Terms of the deal were not disclosed.
Publ.Date : Wed, 1 Sep 2010 12:26:00 EST
Infogroup founder Gupta starts new database company
Omaha, Neb.and#8212;Vinod Gupta, who founded what became big database holding company Infogroup, and led it for 36 years before being ousted amid controversy, has started a new database company, Database101.com.
Publ.Date : Tue, 31 Aug 2010 12:41:00 EST
Pereira and Oand#8217;Dell hires director of strategy
San Franciscoand#8212;Marketing agency Pereira and Oand#8217;Dell, has hired Nick Chapman as director of strategy. Chapman was previously brand strategy director at Venables Bell and Partners.
Publ.Date : Wed, 1 Sep 2010 12:21:00 EST
Epsilon hires Doubrava as VP-digital strategy
Dallasand#8212;Epsilon, a marketing services company, has hired Michael Doubrava as VP-digital strategy. Doubrava was previously online solutions architect at DataLogix Inc.
Publ.Date : Thu, 2 Sep 2010 12:25:00 EST
ComScore purchases Nedstat for $36.7 million
Reston, Va.and#8212;Internet measurement company comScore Inc. announced its acquisition of Nedstat, an Amsterdam-based Web analytics firm, in a deal valued at approximately $36.7 million.
Publ.Date : Wed, 1 Sep 2010 12:28:00 EST
Vanguard honored by BMA as Communicator of the Year
New Yorkand#8212;Investment management company Vanguard Group is being recognized by the Business Marketing Association of New York City with that organizationand#8217;s Communicator of the Year award.
Publ.Date : Thu, 2 Sep 2010 12:23:00 EST
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