When you say the words “keyword search” to most internet marketers you’ll get one of two responses. You’ll see them groan and shudder or you’ll simply see them shrug their shoulders. The fact of the matter is that many don’t know how to or have never taken the time to do a little keyword research. It’s not difficult and the information can be invaluable. Once you know what keywords your audience is using to find relevant information, you can position your company so they the find you instead of your competition.

The first step in any keyword research project is to come up with a few words to start with. You can pull them out of the air, do a bit of brainstorming – what do you think your clients might be using to find your business? You can check your … Read More »