Tag: SEO
Can Small Businesses Compete with Big Ones?
Marketing online has brought about more changes than probably any other medium. The biggest difference between the online age and the dawn of TV and radio is this: small businesses have more of a level playing field than ever. When TV and radio came upon the seen it was only the large corporations or successful small businesses that were able to afford to advertise. With the advent of the internet start-ups can present themselves with the look and feel of a large business on a shoestring budget.
Copywriting Tips that Can Make or Break Your Marketing Campaign
Copywriting is the one skill which all online business owners should learn. As an online marketer you communicate through words – if those words aren’t effectively conveying your message, then you’re in for a long and bumpy ride or a short drive off a cliff!
Here are a few copywriting tips to help you get started:
1. Know your Target Market – Good copywriters know exactly who they’re writing for before starting. They speak directly to ONE person and keep that same person in mind at all times. If you try to reach too many people with your copy you’ll end up missing your target altogether and not reaching anyone at all. Before starting, know exactly who you’re writing your copy for and stick to it.
2. Headlines that Intrigue – Use clear headlines throughout your copy to guide the reader. Your main … Read More »
Keyword Research is Key to SEO that Works
When you say the words “keyword search” to most internet marketers you’ll get one of two responses. You’ll see them groan and shudder or you’ll simply see them shrug their shoulders. The fact of the matter is that many don’t know how to or have never taken the time to do a little keyword research. It’s not difficult and the information can be invaluable. Once you know what keywords your audience is using to find relevant information, you can position your company so they the find you instead of your competition.
The first step in any keyword research project is to come up with a few words to start with. You can pull them out of the air, do a bit of brainstorming – what do you think your clients might be using to find your business? You can check your … Read More »
Article Marketing: Reprint vs. PLR Articles
Article marketing should be an essential part of your SEO and social media marketing strategies. Why? Article marketing brings expert status to the writer and increases your ranking on the search engines by allowing back-links to your website and for others to link to your domain. It also allows you to insert important search keywords into your content that can potentially generate more traffic.
There are three ways of performing article marketing:
1. Reprinting another author’s content with their permission;
2. buying content from a private label rights publisher; or
3. writing your own content.
Ofcourse writing your own content has the potential to work best for you, however, if you’re like most people you may find it difficult to find the time and/or lack the talent for writing good content from scratch. With that in mind, we’ll list the pros and cons … Read More »
